Last class, our discussion revolved around product strategy and different product considerations for sustainability used by companies around the world. One consideration that struck me the most is buying local. Buying local food is well encouraged in our society today. In one of my classes, a student mentioned that his parents live in a rural area where their produce is delivered to their door everyday. But, how is that different to a big urban city like Vancouver? It is definitely harder for us to get local produce especially when we have to get them from different parts of the Lower Mainland, for example, blueberries from Richmond, milk from Burnaby. On the flip side, we still have to look at the brighter side of things and search for people who actually make it happen – people who buy local produce. During my Creativity class, my professor mentioned that one of his past students started a donut store recently in Gastown and is already making 750 donuts a day. It made me wonder what is so special about this donut place that is causing such a commotion in the Twitterverse! Let me introduce you to Cartems Donuterie.
Cartems Donuterie is not your traditional donut store. Its donuts flavours are so fun and creative. For example, the donut called Earl Grey is a donut infused with organic earl grey tea with earl grey glaze and mallow flowers, which are the purple flowers in earl grey tea. They also have a Bacon Bourbon donut. That flavour definitely sounds interesting!
So what make Cartems different from other donut stores? All of its donuts are freshly made each day and they are a healthy alternative to the traditional fried donuts. Besides their donuts being fried in organic coconut oil, they also offer vegan, gluten-free and baked donuts. Most importantly, its ingredients are sourced locally. Below is a snippet of where they get their ingredients from:
Flour comes from Anita’s Organic Mill (Chilliwack), our eggs are from Rabbit River Farms (Richmond), butter comes from Golden Ears Farms (Maple Ridge), our milk is from Avalon Dairy (Burnaby) , and our spices come from Gathering Place Trading Company on Cortes Island.
Cartems Donuterie is an example of a business that puts a creative twist to a regular donut store by going local with its ingredients. With this stand-out “ingredient” in their business model, the business has positioned itself as a sustainable company in Vancouver. Now is the time for me to try these famous donuts! Omnomnomnom.