For our sustainable marketing plan project, my group and I picked on a sustainable service of cloth swapping to combat the perceived obsolescence faced by consumers in the fashion industry. Another sustainable initiative being applied to the fashion industry is the Vancouver Eco Fashion Week coming up this April. Season 4 of the Eco Fashion Week is taking place from April 10 to April 12 at Robson Square and its itinerary includes runway shows and seminars from key personalities in the sustainable fashion industry.
Eco Fashion Week (EFW) was founded in October 5, 2009 and is a non-profit organization dedicated to stimulate growth and sustainable practices in the fashion/clothing industry.
EFW wants to position Vancouver as the International Capital of Eco Fashion, as Paris is to Haute-Couture.
EFW focuses solely on environmentally friendly designers and practices. A growing shift in the fashion industry to include the well being of the environment into its practices is something Myriam (EFW founder) has noticed. Also, Vancouver has become widely known as a haven for independent designers who are committed to using recycled, organically grown, and locally produced fashion. With EFW in place, Myriam and her team want to encourage the growth of eco-conscious fashion and accelerate the industry’s renaissance into the environmental age. Several designers EFW is working with this season include: Adhesif
, etc. and several companies EFW is working with include: Value Village, debrand
and Canadian Textile Recovery Effort
If you’re free time from April 10-12, make sure to check this out!