My take on Sustainability

As this term comes to a close, Kate (our prof) asked our class to write a post about how sustainable marketing change how we view the world. Here’s my personal take on it.

Taking this class has opened my eyes on how sustainable practices are used by companies nowadays. Not just the whole use of recyclable materials or less plastic, but the whole aspect of sustainable practices being applied to the whole value chain of the company. It also gave me a viewpoint on how some companies are really genuine and passionate about implementing sustainable practices to help our society while some are just greenwashing to make us consumers believe they are concerned about the environment. With sustainability being a buzz word among businesses today, companies have to quickly determine if they are going to take their stand and do it wholeheartedly or they would just go with the flow and not put too much thought on it.

As a student/consumer, taking this course made me appreciate the sustainability side of marketing. It’s something that I have not really put that much thought into and I’m glad taking this course has made me do that. I’m also more interested to discover the sustainable initiatives and practices that are being done by companies. There is a quite a lot of them and I want to explore them more hence the reason why I will still continue on with this blog to feature sustainable companies. Last but not the least, I admire companies and people who are so passionate about sustainability. I went to Me Inc Conference this year and I attended the sustainability panel workshop. I enjoyed hearing the speakers (from Fortis BC, MEC, New World Natural Foods and VCC) take on sustainability and how they are still working hard in sending the message out to our society today. I was really inspired from the panel and I look forward to including sustainability in my personal and work life.

 

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