Four years and counting at Sauder! Where did the time go?

I can’t believe the past four years are coming to an end. Even though I’m not walking the stage today, most of my friends are and it is wonderful to see all of their hard work being celebrated by families and friends. I still remember the day when it all began, Frosh 2008. I hopped on the 99 B-line to UBC with my small luggage to get ready for a weekend away from home to experience some “Sauder” orientation. We all know what happened during that weekend. After party at that ghetto East Van skateboard building, yup. From that day on, I met an amazing group of friends – people who shared long hours, tears, worries, laughter and most of all, stories with each other. Thank you everyone for all the lessons, memories and inspirations. Knowing that I have a great support system of friends to bounce off ideas and opinions with is beyond awesome and I am forever grateful. As this chapter of our lives closes, I am looking forward to seeing and hearing from you all as our “real life” world opens. Even though we are not in the same building/place as we continue on with our life journey, we are always just a Facebook, Twitter status and photo updates apart. Keep in touch, Sauder Grads 2012!

To round it up, I leave you with 5 tips that I have accumulated from my past four years at UBC and Sauder School of Business. Enjoy!

1. 5 is the new 4. It’s OK to graduate in 5 years. I wish I knew about this earlier because I would have planned things better and took opportunities that being a student can have. Having more time also gives you the opportunity to try different things and see which ones you have a strong passion for.

2. Exchange – heck yes! I cannot stop raving how much my exchange mean to me because it is still so surreal how much I have grown just in 4 months. Exchange is all about experiential learning. It gives you the chance to learn outside the classroom and learn from different situations you are thrown into every single day. Plus, you gain a bunch of friends from all over the world, which gives you an excuse to travel and visit them.

3. Get out of your own bubble. Be involved in other clubs/organizations outside your faculty. It’s a great way to meet other people who have different interests and experiences than you during university life.

4. Explore the most beautiful campus on earth. Living at home did not give me much of a chance to experience university life at UBC but seriously we have the best campus ever – the mountains, the water, the gardens. My favorite view is the one facing the mountains and water with the rose garden. Morning walks to Anthropology building for a 10am class was a sweet way to end this semester.

5. Spend time with your university friends! Everyone is leaving and is off to their new adventure and honestly, it is going to be hard to schedule a lunch or even a dinner date with everyone together (having the same problem right now :P). Make sure to spend time with them as much as you can while you’re still in school together. For me, this past semester was the best because not only did I reconnect with some of my friends whom I have not talked to since first year, it also helped me to continue building the strong friendship that I already have with them as the years come.

Congratulations Sauder Grad 2012! The butterflies must be running endlessly in your stomach today as you cross the stage. I can’t wait to experience it next year and share the moment with the rest of the graduates.

“Don’t be dismayed at good-byes. A farewell is necessary before you can meet again. And meeting again, after moments or lifetimes, is certain for those who are friends.” – Richard Bach.


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My take on Sustainability

As this term comes to a close, Kate (our prof) asked our class to write a post about how sustainable marketing change how we view the world. Here’s my personal take on it.

Taking this class has opened my eyes on how sustainable practices are used by companies nowadays. Not just the whole use of recyclable materials or less plastic, but the whole aspect of sustainable practices being applied to the whole value chain of the company. It also gave me a viewpoint on how some companies are really genuine and passionate about implementing sustainable practices to help our society while some are just greenwashing to make us consumers believe they are concerned about the environment. With sustainability being a buzz word among businesses today, companies have to quickly determine if they are going to take their stand and do it wholeheartedly or they would just go with the flow and not put too much thought on it.

As a student/consumer, taking this course made me appreciate the sustainability side of marketing. It’s something that I have not really put that much thought into and I’m glad taking this course has made me do that. I’m also more interested to discover the sustainable initiatives and practices that are being done by companies. There is a quite a lot of them and I want to explore them more hence the reason why I will still continue on with this blog to feature sustainable companies. Last but not the least, I admire companies and people who are so passionate about sustainability. I went to Me Inc Conference this year and I attended the sustainability panel workshop. I enjoyed hearing the speakers (from Fortis BC, MEC, New World Natural Foods and VCC) take on sustainability and how they are still working hard in sending the message out to our society today. I was really inspired from the panel and I look forward to including sustainability in my personal and work life.

 

Comments on Classmates’ Blog Posts on Sustainability

1st Comment on Sabrina’s post on Environmental Impact of Cellphones

I like how infographics are made to summarize the key effects of electronics and e-waste to our environment. It definitely makes it easier to understand at least in my case. I was reading this article: http://www.good.is/post/superb-idea-this-machine-recycles-your-old-phone-and-gives-you-money/ and it perfectly relates to your blog post. In this article, it introduces the ecoATM where you can put your old phone in the slot, get an estimated price for it and cash out for store credit or money. I find this product/service innovative and different. It makes people curious and want to try the machine out. Hopefully, this machine will make its way to Canada!

2nd Comment on Keeptheeco’s post on How far are you willing to?

I think the two points that you mentioned in regards to adidas being in the list of Top 100 sustainable corporations are just a small part of the company’s sustainable initiative. adidas has an overall strategy of reducing its environmental impact 15% by 2015 in all of its areas such as value chain and product creation, among others through a project called Green Company (http://blog.adidas-group.com/2011/12/another-milestone-on-the-road-to-be-a-green-company/). It is an environmental programme that runs in their offices, warehouses, distribution centres and production sites around the world. Several of their buildings are also ISO 14001 certified. The ISO 14001 certification is a framework that assists organizations in developing their own environmental management system and adidas has already aimed in applying this framework to their global locations such as their main headquarters at Herzogenaurach, Germany, adidas North America in Portland and distribution centres in Spartanburg and Indianapolis, US. This effort in reducing their carbon emission, waste and pollution is not something I would consider as greenwashing, as Marco mentioned above. As concerned consumers, we should all take the time to read a company’s sustainable initiatives and programs before we judge them. Here’s adidas Group’s blog that talks about their current sustainable initiatives: http://blog.adidas-group.com/category/sustainability-aspects/

3rd comment on agreennation’s post on Kenya and its ecotourism

Wow, I definitely want to visit Kenya and experience all it has to offer especially the natural wildlife. Since I love traveling, I read travel blogs and I have noticed that eco-tourism is becoming more popular in the tourism and hospitality industry. Especially when it comes to sites that are so old and have to be preserved such as Pompeii, Italy, as tourists, we have to become more aware of how we explore certain parts of the world. Some sustainable practices include making sure we throw our garbage in the bins, we do not destroy the environment and cause as minimal environmental impact as possible. This can prevent the place from being extinct and let it still be accessible to tourists like us.